Compared to the height of Coleen Rooney fever, Cricket enjoys less national media attention than it once did, but no less commercial success. In designer-conscious Liverpool, where teenagers will fork out £500 for a pair of prom shoes, the fashion stakes are high and owner Justine Mills (good pals with Vogue editor-in-chief Edward Enninful, don’t you know) always provides. It was the first UK buyer of Balenciaga, which can’t currently be kept in store long enough, alongside catwalk looks from Celine, Valentino, Chloé, Versace and contemporary brands, such as Off-White. Menswear also performs well and the kidswear downstairs allows a frenzy of mini-me styling on the shop floor.
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